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I Keep Starting Side Projects but Never Shipping Them
Side projects do not usually fail from lack of ideas. They drift when building replaces shipping, feedback, and a weekly execution loop.
Luc Lemerez
Jul 24, 2026 7 min read
Side projects do not usually fail from lack of ideas. They drift when building replaces shipping, feedback, and a weekly execution loop.
People do not usually need another goal-setting framework. They need a way to keep a stuck goal moving after motivation drops.
A vibe-coded demo can look close to finished while the real product work is still missing: onboarding, reliability, feedback, and distribution.